Asahi Shimbun, 17th December 2013
In an effort to reverse the downward trend of beer consumption, Asahi Beer will encourage young adults to drink by offering a glass of beer to those who are 21 years old. From next February to May, the company will carry out this offer in Tokyo. Those who are born in the period 2nd April 1992 to 1st April 1993 can register at the company's website to get their free glass of beer from more than 100 shops in the city.
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